How Did Nike'S Fluorescent Virus "Logo" Come From During The Olympics?

Maybe in a period of time.

Almost all locations of logo will be replaced by this new version of the fluorescent gradient version of logo.

Call it Unlimited Colorway, and they hope this new color match will become the "virus" this summer.

This is Nike's marketing campaign designed for the Summer Olympics.

A logo, inspired by "insects".

If you are familiar with this company, you may have heard the story that CEO Mark Parker always talks about when facing the media: he used to walk in the woods with her grandmother when he was little, and he was familiar with all kinds of insects in the forest, and his grandmother told him to "make a sponge".

This may be a bit similar to this year's Olympic Games.

According to the color matching team, the first thing they consider is the movement effect of the movement, while Rio puts the idea into the lively tropical rain forest, and then explores the feathers of the birds' colors and the bright armor of the beetles, which is full of the future.

So their work started from a series of works of art and bird photography, including specimen collection of insect naturalist Christopher Marley, collection of yellow pencil awards and "bird" created by American photographer Andrew Zuckerman.

The final result is Unlimited Colorway, which uses Nike's famous fluorescent yellow Volt and Hyper-punch pink. They apply this color matching to almost all line products, and a total of 60 "do not believe the ultimate color matching series".

This is also a concentrated display of Nike's Flyknit technology for four years.

This technology for creating high profit products for Nike has been applied to track and field, basketball, football, Sportswear and so on.

According to the company's sneaker designer Ben Yun, usually a shoe's design cycle is 18 months, but whenever Flyknit is needed for a new category, it means that the designer needs to relearn and use a material and establish a new production process, so the timetable will extend to about two and a half years.

The Flyknit department now employs more than 100 people in Nike. They do not produce independent products, but cooperate with departments to apply this technology to all kinds of products. This long running in process is almost finished at the critical moment of the Olympic year.

These shoes are a key role for Nike to grow at the present time. As the national team takes part in the summer Olympic Games, the "do not believe the ultimate color matching" is the uniform of the shoes.