Pathfinder Promotes The Construction Of Outdoor Ecosystem

Recently, Sheng Faqiang, chairman of the Pathfinder and chairman of Yi you world, signed an investment agreement in Beijing. The Pathfinder will travel to the world with a strategic investment of 230 million yuan (RMB), and will have 74.56% of the world's equity after the investment is completed.

Yi you world is a O2O integrated service provider located on tour. Based on the self developed ETS system, it quickly integrates the upstream and downstream retail end resources, and builds a safe, efficient and convenient procurement and distribution platform for travel products. In 2014, the platform revenue scale was nearly 700 million yuan, and accumulated a wealth of travel products suppliers and high-quality offline retail stores, personal travel consultants and other resources.

After this investment, Yi you will take advantage of the funds invested by Pathfinder to further expand and upgrade its business mode. While using its wholly owned subsidiary "beauty holiday" to enhance the market development of upstream travel products, it will upgrade and improve its original "tourist consultant" mode, fully mobilize the enthusiasm and initiative of individual travel practitioners, and vigorously expand the business model of travel planners, which is integrated with standardized service "O2O experience shop", and form a new integrated mode of system platform, travel planner, self featured travel product (Beauty holiday).

After the new model is launched, it is expected to effectively enhance the scale of the platform trade of Yi you world, such as the smooth development of the new model. In 2017, the income scale of Yi you world is expected to reach 6 billion yuan.

According to the future development strategy of Pathfinder, the company will focus on the healthy lifestyle of the masses, and build a collaborative development of outdoor products, travel services and large sports plates at the core of users.

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The three plates are relatively independent and interrelated and share data. The company will promote the rapid and coordinated development of the three major business segments of the front end based on the analysis of the dense user data and user behavior in the overall backstage.

And this strategic investment "easy to travel the world" is the next step.

After participating in Singapore's Asiatravel and holding green field and extreme beauty, another major layout of the travel service sector is also made.

Mass travel is the tower bottom of Pyramid, and thematic travel, experiential travel, outdoor activities, extreme sports and so on are the products and services extended on the basis of it.

This investment cooperation will help the Pathfinder to make full use of the easy travel world in the travel system platform, the upstream and downstream resources of the supply chain, and the travel foundation.

With the advantages of other areas, we should quickly lift up more subdivision and vertical travel products and services, and form a comprehensive synergy integration with resources, talents and other aspects of outdoor travel business units such as green field, extreme beauty and Asiatravel, further consolidate the company's construction and layout in the travel business sector, and form a more reasonable outdoor travel industry cluster. At the same time, it will help to rapidly increase the scale of revenue of the company's travel business, and develop a new important source of profit for the medium and long term development of the company.

In addition, this strategic investment cooperation will effectively promote the sharing of users and resources between the business units of the three major business segments of the Pathfinder ecosystem and the easy to swim world, and the user pformation between the business segments, further expand the overall population of the Pathfinder ecosystem, and enhance the comprehensive service ability of the Pathfinder to the target users, as well as the user's stickiness and loyalty, so as to promote the construction and improvement of the Pathfinder ecosystem.