Macy'S Sales Reached 27.9 Billion Dollars Last Year

Famous American department stores retail The Group Macy's sales reached US $27.9 billion in fiscal year 2013, managed 840 Macy's and Bloomingdale's department stores, and 13 Bloomingdale's Olai stores. The company recently made a very detailed disclosure of its O2O omni channel strategy:

　　 1)Apple Pay Apple payment

In September 2014, Macy's became the first to support ApplePay ™ Mobile payment system retailers, due to their fingerprint scheme and NFC chip technology, are optimistic in the industry, believing that their offline, easy to identify and other features make them more secure;

2) Delivered on the same day

Macy's Department Store will start the pilot project this fall, and cooperate with the crowdsourcing service provider Deliv for the same day delivery. In the United States, Macy's Department Store will pilot in several cities with large sales scale, such as Chicago, Los Angeles, etc., and promise to purchase on the PC and mobile phone terminals on the same day and pick up goods at the store on the same day.

3) Online purchase and offline pickup (BOPS)

Since 2013, Macy's Department Store has been piloted Whole online store General.

4) Technical innovation at the sales end of offline stores

Macy has piloted various sales related technological innovations in several stores, such as a new generation of enhanced handheld terminals and tablet computers that can help store staff more effectively display product matching and product information to consumers and accelerate transactions; Pilot establishment of Macy's contact center in several stores（ Connect@Macy ’S Centers) is convenient for online shopping consumers to pick up goods; Increase the number of shop assistants to provide consumers with style matching suggestions and product recommendations; In some pilot stores, consumers can also purchase products through mobile phones through electronic service stations and large interactive screens;

5) Strengthen shopping APP application

Macy has released iOS and Android versions of shopping apps, and is constantly improving and adding functions to help people experience shopping;

　 6) Macy Image Search

Macy's website has developed this new technical concept in the innovation laboratory in San Francisco, and has rapidly developed applications. Consumers can shoot and upload any product they see in daily life. The system will find the corresponding or similar products of Macy's website for consumers. Now Macy's image search only supports downloading from Apple's official store. In the future, this function will be incorporated into the above shopping APP In application;

7) Macy's mobile wallet

This function makes it easy for consumers to store and understand discount and coupon information, and provides a seamless omni channel use experience for Macy's loyal members, both online and offline, both inside and outside the store.

8) RFID application and expansion

Macy's is one of the first retailers nationwide to use this technology, and has achieved initial results since 2011. RFID (radio frequency technology or electronic tag technology) improves the accuracy of inventory checking, especially helping companies to clearly understand which goods and sizes are available for sale in the warehouse, so as to facilitate timely replenishment. Recently, through the pilot application of RFID technology in fashion category, thanks to accurate real-time inventory, Messi's formal dress, men's sports coat and casual pants sell better. In 2015, the RFID application of fashion category will be completed;

　 9) Shopkick shopping application

Through cooperation with shopnick, the shopping app with the widest application range in the world, Macy will promote the use of this iBeacon based shopping app in all stores ™ The location-based service application of the technology will also be the largest use of the technology in retail stores so far. Each store in Messi will install 4000 devices at that time, and each store can customize and push discounts, recommendations and other promotional information. The equipment installation will be completed and put into use this autumn;

10) Intelligent fitting room

The fitting room is equipped with a wall mounted tablet computer for shop assistants and consumers to scan and inquire about product color, size, product recommendation and other matching information, without having to go out, you can also call the shop assistants for help by one button;

11) Macy Digital Publishing

After Macy launched the autumn fashion shopping catalogue, Macy's website will launch a digital version, making full use of the screen, such as 360 degree picture introduction, fashion videos, online personal style mixing, etc;

　　 12) Macy desktop with Bloomingdale's Tabletop Builder

Macy's online desktop matching will be launched on October 1 to help consumers mix and match tableware, plates, glassware and other furnishings, and provide suggestions on home furnishings.