Wu Yaoding: To Be China'S "Adidas"

Character: Wu Yaoding, chairman of Zhejiang Olympic Knitting Co., Ltd., new business way, "dumbbell style" development mode, in the past two months, Zhejiang National Olympic Knitting Co., Ltd. has opened seven sportswear stores in Fujian.

The news made some famous local sports and leisure brands uncomfortable.

There are many franchised stores that can be opened in the sports base camp. What's the bottom of the "National Olympics"?

It is understood that the "Austria" company founded in 1995 is a Zhejiang R & D, production and marketing professional and leisure sports apparel business.

The company is next door to Xinguang Group. From the media exposure rate, Wu Yaoding, the biggest sportswear manufacturer in the province, seems to be much more low-key. He can not find much information about Wu Yaoding on the Internet. He can only find several news about how to build a brand.

When he met with reporters, Wu Yao just flew back from Guangzhou.

He told reporters that as the "Olympic Games" was once a domestic manufacturer of international brands such as Adidas and Nike, he knew that the significance of making a brand was far-reaching.

The pattern of Adidas and Nike is to seek manufacturers to produce products that meet their requirements in terms of authorization and OEM.

Several famous sports brands in China rely on this development mode.

"Like Anta, only 50% of its shoes are made by itself, all of which are external OEM.

The "Olympic Games" should also be like a big brand learning, implementing dumbbell style management: first, product development, marketing and production management.

Wu Yaoding seemed confident.

There are only five or six people in the production department of the National Olympic Games, mainly in charge of QC (quality control), and others are entrusted to OEM factories.

"The middle lever has been solved by other enterprises, and the key is at the end of the dumbbell."

"Before the popularity of such a business philosophy: do not do business brand, do not do business brand.

And now "Olympic Games" is to be a brand enterprise.

In a year, Wu Yaoding will spend more than half of his time in Guangzhou, busy with research and development and sales of products.

R & D is aimed at enhancing the loyalty and reputation of consumers, and together with channel construction is an important part of brand building.

Everyone who sees the National Olympic store has a deep memory of the word "National Olympic".

In response, Wu Yaoding told reporters that on the day he had just registered the trademark of the National Olympic Games, there was a Wenzhou bid of 10 yuan to buy him trademark ownership. Last year, more famous domestic brands had to buy with 50 million of the funds.

"When I drink the brand's head water, I want to know that only in 2008, the sporting goods sector has a market share of 4. 5 billion, so the success lies in persistence, and I need to make great efforts to run this brand well."

Now, table tennis world champion Wang Nan and China badminton team coach Li Yongbo are all products spokesmen of the National Olympic Games.

Perhaps they are used to these champions, and Wu Yaoding also has a strong self-confidence. "Now the Olympic Games have enough appeal."

That's why I dare to expand production and sales to the door of my competitors.